
Digital identity’s role in shaping the future of postal services
Europe’s postal providers are navigating shrinking margins and rising competition. Mail volumes are in long-term decline, parcel margins are razor-thin, and competition is intensifying—not just from private couriers, but also from e-commerce giants leveraging their own delivery infrastructure. For instance, bol.com retail platform is launching its
Nevertheless, postal operators have two major assets to leverage: trust and reach. They are among the few institutions with a recognised public role that is embedded within society, and a physical presence that permeates nearly every geographical corner. These strengths become even more valuable when paired with verified
Digital identity platforms enable postal services to securely digitise their operations while strengthening customer trust and securit. Key features such as secure
This blog explores how digital identity platforms can help Europe’s postal providers extend their relevance, drive secure innovation, and claim a new role in the digital economy.
1. Securing postal players against fraud and delivery risk
Security through authentication:
With the growth of e-commerce and rising concerns over digital fraud, it is critical to ensure that packages—especially high-value or sensitive deliveries—have reach the correct recipients. Digital identity solutions enable postal providers to authenticate recipients at checkout or upon delivery, reducing the risk of fraud and ensuring that packages are delivered to the right person without the need for physical identity verification.
A notable example of this in action is Posti in Finland, which has
Security through confirmation:
Confirmation through verified digital identity solutions can help mitigate several of the most common and costly types of fraud. For instance, using a digital ID tool for
Preventing Buy Now, Pay Later fraud
Digital identity tools can help break this cycle by verifying a customer’s identity and address before dispatch. This allows postal providers to anchor deliveries to real, authenticated individuals, reducing the risk of rerouting scams and ensuring that only the correct recipient receives the parcel. This ultimately protects the integrity of the delivery chain without adding friction to the customer experience.
2. Modernising and automating postal services
Many postal operators still need to shift away from legacy, paper-based operations. Physical identity checks, manual data entry, and in-person appointments still dominate key processes, slowing down service and increasing costs. McKinsey highlights that postal incumbents are grappling with structurally uncompetitive labour costs, which are
Digital identity becomes crucial for modernising operations and launching secure digital services, especially as postal operators expand beyond traditional mail and parcels, by:
Enhancing operational efficiency: Digital identity solutions help automate routine in-branch services such as parcel pickups, change-of-address requests, or identity verification. Customers can authenticate themselves in seconds using digital identity apps, whether at a service counter, kiosk, or remotely. This automation reduces queues, lowers support volumes, and eases the manual workload on staff. For example,
La Poste in France enables customers to verify their identity at service points using digital tools, speeding up interactions and improving overall service quality.Digitising current product offerings: Postal services are modernising their core offerings by integrating secure digital identity solutions. For instance,
bpost has partnered with digital identity platform itsme ® to streamline the handling of registered mail, enabling users to authenticate their identity within the My bpost app to receive registered mail. Through validated itsme® identification, bpost clients can also assign a proxy to receive registered mail.Becoming more customer centric: Digital ID enables customers to access postal services online, eliminating the need for manual intervention or visits to post offices. For example, PostNL in Belgium uses itsme® to activate mandate to change delivery preferences. This speeds up processes and empowers users to manage their postal services at their convenience.
To accelerate their transformation, many postal operators outsource digital ID to specialised providers, such as itsme®, Europe's leading digital identity platform. Such platforms enable postal players to leverage proven solutions without the need to develop and maintain their own infrastructure. This approach shortens implementation timelines and lowers operational costs, leading many postal operators to prefer standalone digital ID applications over fully integrated Software Development Kit (SDKs).
3. Elevating the e-commerce experience
Enhance delivery security: By integrating digital identity solutions, postal services and e-commerce platforms can allow customers to securely share verified delivery preferences and addresses at checkout. Additionally, authenticating customers' identities via mobile apps before delivering their packages helps postal services to prevent fraud, such as porch piracy or address manipulation. This boosts customer trust and satisfaction and demonstrates a strong commitment to security.
Build on the trust and proven success of digital ID: With privacy and data protection becoming a central concern for consumers, becoming a champion of secure digital identity is a clear competitive advantage. Digital identity helps postal operators build a more secure, trusted, and privacy-respecting brand. For example, the UK’s Royal Mail has implemented
the Post Office EasyID app as a digital identity solution that allows customers to verify their identity online to access trust services, such as tracked mail or parcel collection. The app can also serve as proof of identity for mail collection and national lottery ticket purchases at post offices, convenience stores and retailers across the UK.Age-sensitive deliveries made simple: For regulated deliveries, such as alcohol, tobacco, or age-restricted products, digital identity provides an easy way to verify the recipient's age without the need for physical ID checks at the door. L’Identité Numérique La Post in France has adopted this model, enabling customers to use their digital identity to confirm their identity before receiving a delivery, which saves time and ensures that the correct individual is receiving the delivery. This technology is particularly useful for e-commerce merchants who must comply with strict age verification laws.
4. Facilitating regulatory compliance
Postal operators typically diversify into other services, such as
Digital ID helps with sector-specific compliance. Postal operators can make use of a single integration with an industry-agnostic digital identity application across their adjacent business. For instance, in the case of postal operators offering banking or insurance, eKYC regulations require robust identity proofing, often at a Level of Assurance (LoA) High. Digital identity platforms streamline this process, combining document checks with multi-factor authentication, while keeping a full audit trail to satisfy regulators.
By embedding certified, high-assurance digital identity solutions, postal providers future-proof their operations against evolving regulatory demands across the EU.
Curious about the potential use cases of digital identity in your team?
5. Transparent and predictable pricing
Digital identity platforms with user-based pricing models offer postal operators a clearer path to digitisation. Transaction-based systems charge per interaction, making costs unpredictable as usage grows. Alternatively, user-based models, like the one adopted by
For instance, itsme® allows unlimited identity events per user, such as secure logins, digital signatures, or age verification checks, without extra charges per authentication or verification. This setup is ideal for high-volume services such as mail redirection, digital KYC for banking partners, or secure pickup authorisations.
User-based pricing models do not only improve cost-efficiency, but also reduce internal friction when rolling out new services. This is because each new feature doesn’t add incremental ID verification costs. This makes it easier for postal providers to offer identity-based services across mobile apps, self-service lockers, or partner platforms without needing to renegotiate pricing or track usage limits.
Where can postal services start with digital identity adoption?
Postal providers looking to adopt digital identity don’t need to develop their own solutions from scratch. Mature platforms already exist to support core identity functions, such as digital verification, passwordless authentication, secure data sharing, and electronic signatures. One example is