Digital identity for retail

Trusted digital identity for retail

One verified identity for every customer, in your web shop, app, loyalty programme and stores. Get reliable customer data and fewer double accounts, while your customers enjoy faster, smoother and securer checkouts, online and in-store.

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Duplicate and unverfied accounts

One shopper ends up with several accounts, and some accounts have no real person behind them.

Promotion abuse

Welcome discounts get claimed again under new email addresses, and bots buy up limited releases.

Unreliable customer data

Typos, outdated addresses and made-up names – but the cost of onboarding remains the same.

Friction at sign-up and login

Long forms lose customers before the first order. Forgotten passwords lose them at checkout and fill the support queue.

Age checks that are easy to dodge

A tick box doesn’t stop a 15-year-old, and heavier checks slow down every adult.

Higher expectations in every channel

Shoppers expect the app, the web shop and the store to know them. Having to maintain multiple accounts and resetting passwords increases the drop-off rate.

Digitise services, boost customer experience

When customers register or join with itsme, they share data from their official ID document with a single confirmation. Names and details arrive complete and correct, and each verified customer holds one account. Welcome offers reach new customers once, and a real-person check keeps bots and fake accounts out of limited releases.

Customer records your marketing, service and compliance teams can rely on

Fewer duplicate and fake accounts, and less promotion abuse

More about customer onboarding

No password to create, forget or steal

Shoppers remember what they came to buy and forget the password. With itsme, customers create an account and log in by confirming in the itsme app. Return visits take seconds, there are no password-reset emails, and fewer carts are abandonned at the login screen.

Faster sign-up and return visits

Fewer password resets and support contacts

More about passwordless login

Age checks in seconds, online and in store

In the Netherlands, the Alcohol Act requires online sellers to check age before the purchase and again at delivery. And under the Digital Service Act, large online platforms need to implement security measures for minors. With itsme, the customer confirms their age without sharing a birthdate or documents. The same check can run in the web shop, at a pickup point or at a self-checkout.

Age-restricted products and services, online and in store

No birthdate exposed and nothing retained after the check

More about age verification

Web shop and app

Account creation, login, loyalty and confirmation of high-value orders, all with one identity.

Click and collect

Customers open the locker holding their order by confirming on their phone, through partners such as locker specialist Telloport. Every handover leaves a record of who collected what, and when.