By Admin on Jun 1, 2026
go live press image
Key points
- itsme is now available through the iDIN menu for the entire adult population in the Netherlands. iDIN will be fully phased out by the end of 2027.
- itsme has the highest European assurance level (eIDAS ‘high’) and is already used by more than eight million Belgian consumers.
- Research1 shows that Dutch consumers want a reliable and simple way to identify themselves online.
Amsterdam, 1 June 2026 – itsme is launching its well-known identification-app in the Netherlands today. The app makes it easy and secure for users to verify their identity online and will eventually replace the existing iDIN system. Large-scale research shows that the Dutch are ready for such an app: 68% say they feel unsafe online and almost everyone (87%) wants fewer different login methods.
A household name in Belgium
itsme provides people with one secure digital identification method, eliminating the need to repeatedly share copies of their ID documents or use separate logins for every service. The process is designed to be as simple as possible: identification takes just three taps.
itsme acquired the iDIN service at the end of 2025, allowing the company to help millions of users in the Netherlands identify themselves with hundreds of organisations, including a.s.r., PostNL, BKR, and PSV. More organisations in the Netherlands are expected to join itsme in the near future. The app is already a household name in Belgium: over 80% of adults use itsme to identify themselves online with both businesses and government organisations. Over one million identification checks are carried out daily, making its status comparable to DigiD in the Netherlands.
“The challenge today is not technology, but trust and simplicity. Online trust starts with the certainty that your data is protected and that you know who you are doing business with. With itsme, we want to show that secure digital identification does not have to be complicated.” - Tom van den Bosch CEO of itsme.
Concerns about online identity
The official launch of itsme comes at a time when people in the Netherlands are increasingly concerned about their online identity. Large-scale research shows that 61% are worried by news of hacks, data breaches and data misuse, and 68% feel unsafe online. Four in ten (40%) say they have been victims of a data breach, and a quarter (25%) say they have experienced someone gaining unauthorised access to one of their accounts.
Secure and widely applicable
itsme aims to restore trust in online identity. It does this by operating within very strict security frameworks and offering broad applicability. The app has the highest level of assurance under European regulations for digital identification, which means it can also be used to access the EU Digital Wallet, which will be gradually introduced across Europe. In addition, itsme gives users more control over how and with whom they share their data. In the app, they can see which organisation is requesting which data and decide for themselves whether to agree to this. This aligns with a clear desire among the Dutch public: 58% want more control over which organisations hold and use their personal data.
Fewer dropouts
itsme also offers benefits for organisations that need to identify their users. The service involves significantly fewer risks than running an in-house identification process and provides greater certainty about who is on the other end. Furthermore, in Belgium, people seem far less likely to drop out when logging in via itsme, thanks to its recognisability and clarity.. Dutch users, too, are looking for a single, recognisable identification method: as many as 87% want fewer separate accounts and login methods, according to the research.
The next step after iDIN
iDIN was established in 2016 by Dutch banks to provide internet users with a secure way to identify themselves to other companies.
Aniek Berendsen, Head of Fraud at ING Netherlands, said: “For years, the Dutch have trusted iDIN for secure online identification. With itsme, we are taking the next step together: a solution that complies with European regulations and responds to the growing need for innovation and ease of use. itsme helps people to navigate with confidence in an increasingly digital society and makes the secure online use of services simpler, without unnecessary friction.”
How do you use itsme?
itsme is available in the App Store and on Google Play, and is free to download and use. Users register once by scanning their passport or ID card and taking a selfie. After that, itsme is ready to use with all affiliated companies and services. Users open the app, check which company is requesting which data, and approve the action using a personal code, fingerprint or facial recognition. This process takes just a few seconds.
1About the research
Research of 1.028 Dutch adults, representative in terms of gender, age, household, employment, education and region. Conducted in February and March 2026 by Panelwizard Direct in accordance with ISO 20252 standards for market, opinion and social research. The full research report and methodology are available on request.