PSA sells cars in lockdown mode with Havas and itsme®
Since 11 May, the PSA Group, which comprises the Peugeot, Citroën, Opel and DS Automobiles brands, has offered the possibility of making the official purchase of a car from home.
Through an interface developed between the PSA Group's systems and itsme®, customers can complete the purchase process from home, confirming and validating the order form for their future car electronically in complete security. And all this in less than five minutes.
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Havas underlines that the solution represents a full-fledged and new strategic sales channel for the group. It was developed in full Covid-19 crisis, in less than eight weeks.