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PSA sells cars in lockdown mode with Havas and itsme

Since 11 May, the PSA Group, which comprises the Peugeot, Citroën, Opel and DS Automobiles brands, has offered the possibility of making the official purchase of a car from home.

Through an interface developed between the PSA Group's systems and itsme, customers can complete the purchase process from home, confirming and validating the order form for their future car electronically in complete security. And all this in less than five minutes.

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Havas underlines that the solution represents a full-fledged and new strategic sales channel for the group. It was developed in full Covid-19 crisis, in less than eight weeks.

Source: MM - 14 May 2020